technology
branding,
visual design, product design, design ops
branding,
visual design, product design, design ops
Senior Visual Designer and
Design Operations Sr/Manager
LZ has helped entrepreneurs turn ideas into businesses over 2 million times. I was there during a very exciting time of reimagining, with IPO filing in 2021, and growing to $5B valuation from $400M a decade earlier, and lent extensive creative support to many projects, including a small business grant multi-channel campaign.
Lead designer for various optimization and testing programs across the site, including page conversion to 33% on mobile for the most popular customer business launch flow, for National Small Business Month. Worked closely with cross-functional partners in marketing, engineering, and product.
Operationally supported a major brand and website redesign, helping to achieve brand awareness 10x greater than competitors.
Led/operated a design team of 20+, optimizing process, tech, and designer experience and growth. Supported the build and launch of its first design system, and implementation of the new logo across touch points.
Deliverables:
Mobile first
Web landers
Purchase funnels
User testing
Emails & Social media
Branded assets (print/web)
Presentation decks
Stakeholder presentations
Design operations
